CPS 3302 Professional Development Year 3

Making a website

Artist websites provide a way of showcasing your work and gaining an audience with the potential to gain important contacts. Most artists have a website when they start their careers.

A clear menu is vital to provide easy navigation and good quality photos are important for professionalism. The site requires a concise summary and a short artist statement to give a clear idea of what your work is about. 

I have started to make a website on the Wix website which is a free platform specifically for websites. I have included the important pages being Home, Artworks, About, and Contact.

Information about my Wix site

Examples of artist websites: 

Robert Phelps has a very simple artist website with the pages included being portfolios, artist info, contact, shop, blog, and links to his social media. His work is categorised into different animal groups on his home page is successful as it makes finding specific work easier and is less

The format of his paintings being grouped together works well as it shows the similarities and differences between the work and makes it easier to navigate. Clicking on the images enlarges them, as shown in the image below, and includes information about the paintings which works well and is something I would like to include on my website.

Robert Phelps included a photo of himself on his artist information page with a selection of his paintings exhibited on the wall behind him. This image is suitable as it allows his viewers to have an understanding of who has created the work that they are interested in, although this isn’t always needed on artists’ websites as the images can be unsuitable which is why it is important to get a professional photo taken during an exhibition or a very formal private set up to ensure that the photo doesn’t lose professionalism.

I feel that the simplicity of the Robert Phelps website is effective as it allows the artworks to speak for the artist rather than the viewer being distracted by bold colours or distracting titles. It has a professional feel to it and is put together nicely.


Rebecca Haines Artist Website:

Rebecca Haines included these pages on her website:

  • Welcome Page
  • About the Artist
  • Artist Statement
  • Gallery One
  • Gallery Two
  • News
  • Contact
  • Resume

Rebecca Haines is another artist I have done research on for my project and so I felt it would be appropriate to look at her artist website for inspiration. I love the simplicity of her website as the banner of a picture of one of her artworks creates a nice contrast and draws the viewer in. I like that the Welcome part is a different colour to the menu as this again makes an area that pops. Rebecca Haines included a photo of herself in her welcome page which I like but I don’t have any professional artist photos with my work or in my studios so I may put this off until I am able to get a photo which reflects me professionally.

Rebecca Haines included another photo of herself in her about the artist page which is interesting as it shows her with two of her artworks which is good as it allows the viewer to connect the art with the artists and this is something I would eventually like to do when I have finished works. The information she included in this page is a very in depth biography which I find quite overwhelming but I would like to include something like this on my own website to give viewers more of an insight into me as an artist and my general intentions that I can’t put across in my statement.

I like that Rebecca Haines Artist Statement is short and sweet as if it would have been any longer I feel that it may have been overwhelming like the about the artist page. I love that she has included three different images of her work alongside the statement as this showcases her different final products she has created with her ideas and intentions. The artworks all include different animals and have very different effects which I find very captivating.

Rebecca Haines included two groups of work in her website, one called ‘gallery one’ and the other called ‘gallery two’ which showcase different animals and different techniques. I like this idea but I feel that if my works were fairly similar like these works are in context, then I would separate them through sub menus rather than having them have their own page but there may be a method or reason behind Rebecca Haines deciding to do this on her website.

The news page includes any exhibitions Rebecca Haines is currently in or has been in the past, with images which I feel works well in allowing viewers to know what she is up to and where they can see her work in person. It also shows her success as an artist with some articles written about her as well. I don’t feel that I have got much experience with as many exhibitions as Rebecca Haines so I feel that it would be a good idea to leave this out for now and possibly add a page like this once I have more experience.

Rebecca Haines has a quite simple contact page which is interesting. I feel that I would want mine to be a bit more detailed but this format must work well for Haines. I like that she has included a range of her social medias at the bottom of the page for people to go and look at and find out more about her.

Rebecca Haines resume page has made it clear just how little experience I have exhibiting work but this gives me ambition to one day have this much experience and prove to myself that I can make it in the art world.

My website so far:

Home page of website

Pages I included:

  • Home – information about the website
  • About the artist – information about me and my journey with art
  • Artist Statement – short artist statement
  • Artworks – artworks from third year project, need to add second year work
  • Contact – page for people who visit my website to ask questions or make enquiries

I decided to alternate the banner at the top of each page, being the purple cow on the odd numbered pages (first, third and fifth) and the blue cow on the even pages (second and fourth) to make it more visually exciting. I decided to position these banners with the cows eyes being the main focus as I feel that the eyes are a reflection of the soul and allow the animals to communicate with the viewer

Purple cow on odd pages
Blue cow on even pages
About the artist page

I haven’t got an appropriate photograph of me with my artwork to upload and so I decided to make it one of my paintings for now. I also haven’t figured out exactly what I want to write in this section yet but I feel that it will give people more understanding about me combined with the artist statement.

Artist Statement Page

My short artist statement:

I am currently focusing on exploring the ethics of keeping animals, particularly farm animals, in captivity. This topic is so normalised in day to day life through farms and even animals in the countryside which we see when driving to places. I am hoping to give a voice to animals and allow them to communicate how being in captivity makes them feel and impacts on them. Colour is an important aspect of my work to represent how humans are often hypocrites who claim to care about the welfare of animals but don’t actually do anything to better the situation. Subtlety is important to me as I want to make people see through sympathy rather than disgust or outrage from violent imagery, the innocent imagery is very important to me. The idea of humans being regarded as more important than animals has always saddened me as we are similar in so many ways and animals deserve a lot more respect than we give them. There is more to animals than becoming a food for us to consume or a form of entertainment.

Artworks page
Artworks page

Contact page

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